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This site states the following, "Welcome to Kelly and Company Accountants." Our analyzers noticed that the web site said " Times are changing and we like to think we are an accounting firm that are proud to be different! Our aim is to provide YOU the client with a high quality business service beyond the scope of the traditional accounting firm." The Website also stated " We are a forward thinking firm of accountants, based in Southend On Sea, Essex and understand what it takes to run a business and achieve it s goals. No Accountancy waffle and NO grey suits here! Whether you are a Sole Trader, Partnership or ." The website's header had southend accountants as the most important keyword. It was followed by southend accounts, accountants in southend, and accountant in southend which isn't as highly ranked as southend accountants. The next words the site uses is Company formation southend. Tax advisers southend was also included and could not be seen by web crawlers.